Put my 15+ years of marketing and communications experience to work for you. It can be cost prohibitive to bring in full-time talent, so let my team be your solution.
SENIOR-LEVEL MARKETING DIRECTION
Fractional and project-based marketing for businesses in growth mode
Whether you need marketing strategy or help with a specific initiative, it’s nice to have someone on the team you can trust. You'll benefit from my agency experience helping global brands make an impact as well as the hands-on work I've done more recently implementing marketing programs and campaigns to increase customer acquisition, engagement and loyalty.
My marketing services are available in a fractional capacity or by the project depending on your needs, infrastructure, and goals. The majority of my clients are in growth mode yet aren't quite ready to make a full-time hire.
You may have a business strategy in place but need help thinking through the best integrated marketing plan to drive specific KPIs. I’ll work with your team to align goals to personas and craft a plan with the supporting programs, campaigns and technology you need to make it work.
Let’s take your marketing strategy and put technology to work for you. We’ll set up your buyer personas, landing pages, lead collection, nurture campaigns, and more, using marketing automation software like HubSpot, Klayvio or SharpSpring. (If you don’t already have one of these in place, I can help you with that, too)
BRANDING & WEB
Does your business deliver the customer experience you want? First impressions matter, so be sure to put your best foot forward on your website and all of your supporting marketing materials. From your logo and color selection to the way you communicate, we’ll help you find your voice and make the creative speak to you.
Depending on your business and goals, you’re probably trying to attract more customers (acquisition), sell more to the ones you have (engagement), or keep your customers from choosing your competitors (retention). I’ll work with your team to understand your challenges and suggest the right programs that will maximize revenue and while keeping costs down.
Hello, and thank you for taking time to visit my site. I've spent the last 16+ years in a variety of marketing and communications roles spanning agencies to corporate and public to private-equity growth ventures. This exposure and experience has given me a breadth of inspiration to draw from, and I use this knowledge to strategize with my clients to architect and build successful marketing programs.
In 2019, I started Heather Bartel Consulting so I could do quality work with quality clients, and I'm proud to say it was the best career decision to date.
On a personal note, I'm a mom of two and married to my polar opposite. (He doesn't even have one social media account.) I'm one of those "Peloton People" and love a good butt-kicking when I'm not listening to a favorite podcast or laughing at the latest TikTok challenge.
Most of my clients are in growth mode and in need of fractional support but aren't quite ready to make a full-time hire. If your company is looking for marketing strategy and campaign support, maybe I can help.
Heather Bartel is proud to work with a talented team of independent consultants as part of Full Circle Lead, a marketing services collective, to bring best practices, specialized expertise and additional value to her clients.