Let's work together

Finding the right marketing partner can be challenging, especially if you’re not sure what to look for.

Together we
 can:

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Form new strategies to grow your business

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Find creative ways to attract, engage or retain more buyers

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Architect programs to build relationships with key audiences

… OR just figure out the right things to focus on first.

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Projects We Can Tackle

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MARKETING STRATEGY

Get clear on priorities and set the direction.
 

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GROWTH INITIATIVES

Accelerate business performance with new ideas.

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PRODUCTS TO MARKET

Launch a new or existing product or service.
 

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Implement or optimize your HubSpot platform.

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LEAD GENERATION

Build an inbound engine while supporting outbound.

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CUSTOM PROGRAMS

Turn a great idea into a plan of action.

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Strategists understand the full Marketing mix

& use the right combination of channels to reach specific goals

Content

 

Website/Blog

 

Email

 

Social Media

 

Paid Social

 

Paid Search

PPC Advertising

Digital Advertising

SEO

 

Television

 

Radio

 

Streaming

Print

 

Direct Mail

Video

Podcasts

Word of Mouth

 

Referral

 

Influencer

Webinars

Events/Trade Shows

Associations

Partnerships

We'll start by reviewing the basics...

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WHO

Let’s talk about the groups of people on your radar and what you want them to do.


Target Audiences & Desired Actions

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WHAT

We'll review what you're selling and how it's packaged and positioned to communicate value.


Products & Services & Messaging

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WHY

We'll discuss the emotional triggers that inspire action — and make sure there's relevant materials.

Content, Channels & Strategies

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WHEN

We'll set milestones, assess available resources and align on items that need to be taken into consideration. 

Timeline, Resources & Budget

..and get clear about what we want to accomplish.

PRIORITY PROBLEM

We'll hone in on the 1-2 biggest challenges we can address with marketing.

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DESIRED RESULTS

We'll get clear on how to measure impact, and set realistic targets.

ACTION PLAN

After we know where we're heading, I'll define marketing strategies and architect programs designed to move you from where you are to where you want to be. 

An HBC Action Plan includes the content, tools, channels and resources you'll need to succeed — along with a practical timeline for implementation.

From there, we can then:

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Implement the action plan with your internal resources

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Link you to additional partners or agencies to get sh*t done

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Continue to innovate and bring new ideas to market

… OR discuss a fractional role to round out your team.

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What some of my clients will tell you.

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Free Downloads

Organize your marketing programs and communicate more effectively with these marketing templates.

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Like Results?

If you ask me, marketing is way more fun when you generate positive results.