Let's work together
Finding the right marketing partner can be challenging, especially if you’re not sure what to look for.
Together we can:
Form new strategies to grow your business
Find creative ways to attract, engage or retain more buyers
Architect programs to build relationships with key audiences
… OR just figure out the right things to focus on first.
Projects We Can Tackle
MARKETING STRATEGY
Get clear on priorities and set the direction.
GROWTH INITIATIVES
Accelerate business performance with new ideas.
PRODUCTS TO MARKET
Launch a new or existing product or service.
LEAD GENERATION
Build an inbound engine while supporting outbound.
CUSTOM PROGRAMS
Turn a great idea into a plan of action.
Strategists understand the full Marketing mix
& use the right combination of channels to reach specific goals
Content
Website/Blog
Social Media
Paid Social
Paid Search
PPC Advertising
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Digital Advertising
SEO
Television
Radio
Streaming
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Direct Mail
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Video
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Podcasts
Word of Mouth
Referral
Influencer
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Webinars
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Events/Trade Shows
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Associations
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Partnerships
We'll start by reviewing the basics...
WHO
Let’s talk about the groups of people on your radar and what you want them to do.
Target Audiences & Desired Actions
WHAT
We'll review what you're selling and how it's packaged and positioned to communicate value.
Products & Services & Messaging
WHY
We'll discuss the emotional triggers that inspire action — and make sure there's relevant materials.
Content, Channels & Strategies
WHEN
We'll set milestones, assess available resources and align on items that need to be taken into consideration.
Timeline, Resources & Budget
..and get clear about what we want to accomplish.
PRIORITY PROBLEM
We'll hone in on the 1-2 biggest challenges we can address with marketing.
DESIRED RESULTS
We'll get clear on how to measure impact, and set realistic targets.
ACTION PLAN
After we know where we're heading, I'll define marketing strategies and architect programs designed to move you from where you are to where you want to be.
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An HBC Action Plan includes the content, tools, channels and resources you'll need to succeed — along with a practical timeline for implementation.
From there, we can then:
Implement the action plan with your internal resources
Link you to additional partners or agencies to get sh*t done
Continue to innovate and bring new ideas to market
… OR discuss a fractional role to round out your team.
What some of my clients will tell you.
