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I’ve spent the last few years deep in B2B marketing—long buying cycles, multiple stakeholders, complex sales motions, and an undeniable reliance on human sales teams. Before that, I worked much closer to B2C and DTC environments with faster feedback loops, clearer signals, tighter experimentation, and a more direct line between marketing decisions and revenue outcomes. Both worlds are challenging and both require rigor. But they operate on very different assumptions. And whil

We’re not “doing more with less.” We’re doing different work with the same people, and employee morale is paying the price. Over the last year, I’ve listened to my friends and colleagues describe their hiring plans, reviewed countless job descriptions, and layoff announcements … all with a knot in my stomach. Not because change is new, but because the pattern is. Here’s what I’m seeing (and what it’s doing to teams: 1) The “no backfill” strategy is quietly becoming the defa

I keep seeing the same patterns repeat. Companies invest in volume instead of strategy. They treat every prospect the same, regardless of awareness or intent. They evaluate success by meeting count, not by revenue or win rate. Here's what's actually working in B2B marketing right now.

If 2025 was the year everyone talked about AI, 2026 is the year B2B companies will feel the consequences of not adopting it.

If it feels like marketing changed overnight, you’re not imagining it. AI isn’t just another tool in the stack; it’s fundamentally reshaping how B2B companies operate, compete, and grow. But here’s the truth most leaders won’t say out loud: ▫️AI won’t fix a broken strategy. ▫️AI won’t save a team that’s stretched too thin. ▫️AI won’t make up for missing clarity, direction, or discipline. What AI can do is accelerate what’s already working, reveal what’s not, and help your tea

As we look ahead to 2026, the most successful companies won’t just “do more marketing.” They’ll focus on doing the right marketing, guided by data, aligned to strategy, and built to adapt quickly.

Hiring full-time might seem like the logical next step, but it’s not always the best move when your priority is growth, speed, and efficiency. For many scaling companies, partnering with a growth marketing consultant delivers results faster, with less overhead and far more flexibility.

Building a high-functioning marketing team is no easy task. It's similar to putting together a Super Bowl-quality football team in terms of assembling a diverse group of skilled individuals who must play their positions effectively to achieve overall success.  Here are a few examples… 1. Quarterback (Strategic Planner) Football Team: The quarterback is the leader on the field, responsible for strategic decision-making, reading the opponent's defense, and executing plays effec

The Great Resignation brought on by Covid has only accelerated a trend taking shape — Companies are finding it hard to find talent.