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If 2025 was the year everyone talked about AI, 2026 is the year B2B companies will feel the consequences of not adopting it.

If it feels like marketing changed overnight, you’re not imagining it. AI isn’t just another tool in the stack; it’s fundamentally reshaping how B2B companies operate, compete, and grow. But here’s the truth most leaders won’t say out loud: ▫️AI won’t fix a broken strategy. ▫️AI won’t save a team that’s stretched too thin. ▫️AI won’t make up for missing clarity, direction, or discipline. What AI can do is accelerate what’s already working, reveal what’s not, and help your tea

As we look ahead to 2026, the most successful companies won’t just “do more marketing.” They’ll focus on doing the right marketing, guided by data, aligned to strategy, and built to adapt quickly.

Hiring full-time might seem like the logical next step, but it’s not always the best move when your priority is growth, speed, and efficiency. For many scaling companies, partnering with a growth marketing consultant delivers results faster, with less overhead and far more flexibility.

Building a high-functioning marketing team is no easy task. It's similar to putting together a Super Bowl-quality football team in terms of assembling a diverse group of skilled individuals who must play their positions effectively to achieve overall success.  Here are a few examples… 1. Quarterback (Strategic Planner) Football Team: The quarterback is the leader on the field, responsible for strategic decision-making, reading the opponent's defense, and executing plays effec

The Great Resignation brought on by Covid has only accelerated a trend taking shape — Companies are finding it hard to find talent.

There’s another story unfolding in real-time in Ukraine; one of true leadership that reflects what Brené Brown calls, “power with.”

Some called me brave. Others said I was a “badass.” For me, it was neither. I just started paying attention to the stirring inside and a deep sense of knowing there had to be a better way. When I made the decision to leave my successful corporate job and title of Senior Marketing Director of Strategic Initiatives, I did so knowing I was on “the list” for equity compensation — the corporate equivalent to getting signed to the major leagues. While I will never know specifics, n

It never fails… January floods the interwebs with content about change, hope and building new habits. It’s not surprising when you think...