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A Bit About Me

I’m passionate about solving business problems with smart marketing programs.

 

Prior to starting my own business, I spent my career working with agencies on several Fortune 100 clients before experiencing the “client side” where I got to navigate different org structures and learn the different between people management and mentorship. More recently, I worked with private equity businesses hyper-focused on data-driven marketing strategies and accelerated growth. I used to think this path wasn’t “normal.” Now I believe it's this exposure to a variety of work environments and broad marketing and communications experience that gives me a unique perspective and depth of inspiration to draw from — which ultimately benefits my clients. 
 

In 2019, I started Heather Bartel Consulting so I could do more of what I love most — quality work with quality clients. And I'm proud to say it was the best career decision I've made to date. 

 

On a personal note, I'm a mom of two and married to my polar opposite. (He doesn't even have one social media account.) I'm always up for an adventure when I'm not listening to a favorite podcast or laughing at the latest TikTok challenge.

Work Experience

September 2019 - Present

July 2016 - December 2019

July 2013 - July 2016

As an independent marketing consultant, I have the unique ability to meet my clients where they are and help them get to where they want to be — faster, more efficiently and with experienced leadership. It's just the beginning and there's already so many positive results to share.   

My role as the Director of Strategic Initiatives within Colibri’s data-driven marketing organization was to fuel growth by implementing new technologies and multi-channel marketing programs. With a team of 20+ marketers across marketing disciplines, we achieved double-digit revenue growth and transformed a traditional marketing department into a data-driven powerhouse with the most talented group of marketing minds.  

Within 60 days of joining Maritz as Marketing Director for evolve24, I implemented a phased marketing strategy that gained 10x website traffic and generated inbound B2B leads (previously none). From there, we achieved month-over-month website traffic increases of 20-30% and consistent inbound inquiries for sales, conference speakers and webinar partners thanks to a robust thought leadership content strategy and integrated marketing programs including a blog, email marketing, content syndication, webinars, conferences, sponsorships, and more.

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