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I’ve spent the last few years deep in B2B marketing—long buying cycles, multiple stakeholders, complex sales motions, and an undeniable reliance on human sales teams. Before that, I worked much closer to B2C and DTC environments with faster feedback loops, clearer signals, tighter experimentation, and a more direct line between marketing decisions and revenue outcomes. Both worlds are challenging and both require rigor. But they operate on very different assumptions. And whil

If 2025 was the year everyone talked about AI, 2026 is the year B2B companies will feel the consequences of not adopting it.

There’s another story unfolding in real-time in Ukraine; one of true leadership that reflects what Brené Brown calls, “power with.”