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I keep seeing the same patterns repeat. Companies invest in volume instead of strategy. They treat every prospect the same, regardless of awareness or intent. They evaluate success by meeting count, not by revenue or win rate. Here's what's actually working in B2B marketing right now.

Some called me brave. Others said I was a “badass.” For me, it was neither. I just started paying attention to the stirring inside and a deep sense of knowing there had to be a better way. When I made the decision to leave my successful corporate job and title of Senior Marketing Director of Strategic Initiatives, I did so knowing I was on “the list” for equity compensation — the corporate equivalent to getting signed to the major leagues. While I will never know specifics, n