"All the Things"
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Before you start cleaning up fields, building workflows or restructuring your CRM, start with the questions your business needs its database to answer. Here’s the approach I use to connect database architecture to better segmentation, personalization and lifecycle marketing.

If 2025 was the year everyone talked about AI, 2026 is the year B2B companies will feel the consequences of not adopting it.

Marketing technology evolves constantly, so I thought I’d share some of my favorite tools that I use for my business almost daily. ⁣ It...

Before we dive in, google “LMGTFY.” You won’t be sorry. The Internet is amazing for its amount of valuable information. It’s also a...